Dark Side of Marketing Communications: Critical Marketing Perspectives

Marketing communications is essential for bolstering contemporary capitalism, focusing on five logics: competition, sustainability, individualism, objectivity, and distraction. It explores areas dominated by business communicative activities such as sport, CSR, social media, statistics, and entertainment. This book is essential for undergraduate and postgraduate students and academics who want to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Format: Paperback / softback
Length: 124 pages
Publication date: 29 October 2020
Publisher: Taylor & Francis Ltd

Capitalism is fueled by a multitude of factors, including competition, sustainability, individualism, objectivity, and distraction. This book explores the role of marketing communications in bolstering contemporary capitalism by examining the increasingly communicative arenas of sport, CSR, social media, statistics, and entertainment. It draws on theories from marketing, consumer research, sociology, cultural studies, technology, and media studies to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

The book argues that marketing communications play an increasingly important role in sustaining the economic and political status quo. It explores how businesses use marketing communication strategies to promote their products and services, shape consumer behavior, and maintain their competitive advantage. The book also examines the ways in which marketing communications can contribute to social and environmental problems, such as advertising, product packaging, and marketing campaigns that promote unhealthy lifestyles.

Overall, this book provides a comprehensive analysis of the role of marketing communications in contemporary capitalism and offers insights into the ways in which businesses can optimize their marketing communication strategies to promote sustainable and ethical practices.

Weight: 218g
Dimension: 155 x 234 x 12 (mm)
ISBN-13: 9781138587137