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De Gruyter
Data Analysis
Data Analysis
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- More about Data Analysis
Volume 2 of Quantitative Research Methods in Communication Science covers statistical methods, specialized methods, and computer-assisted data analysis. The book concludes with an epilogue discussing future directions of quantitative research methods in communication science. The section on statistical methods includes chapters on ANOVA/regression, latent cluster/profile analysis, mediation and moderation analysis, dyadic data analysis, multilevel modeling, structural equation modeling, longitudinal data analysis, models of within-individuals change over time, meta-analysis and research synthesis, and Bayesian methods. The section on specialized methods includes chapters on virtual reality, eye-tracking, neuroimaging methods, and physiological methods. The section on computer-assisted data analysis includes chapters on textual data analysis, agent-based modeling, semantic network analysis, machine learning, visual/image processing, and video processing. This volume is the second of two that coverstate-of-the-art quantitative communication research methods.
- Publication date: 22 June 2026
- Page count: 440
- Dimensions: Height 240 mm; Width 170 mm
- Publisher: De Gruyter
- Format: Hardback
- ISBN-13: 9783111203423
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