Data Analytics Applications in Latin America and Emerging Economies

This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. It uses cases from Latin America and other emerging economies to examine analytics knowledge applications where a solution has been achieved. It is written for business students and professionals, as well as researchers, and provides practical insight into applying concepts and implementing processes and solutions. The eleven case studies presented are useful reference examples for applying the analytics process for SME organizations in both developing and developed economies.

Format: Paperback / softback
Length: 284 pages
Publication date: 21 January 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the realm of analytics knowledge management, offering a deep understanding of its intricate processes and their widespread application across diverse socioeconomic sectors. Through a rich blend of real-world cases drawn from Latin America and other emerging economies, it explores the successful implementation of analytics knowledge solutions. Written with a readership in mind that includes business students, professionals, and researchers, the book provides invaluable practical insights into applying concepts, implementing processes, and developing effective solutions.

The eleven case studies presented within the book encompass the entire analytics process, serving as valuable reference examples for small and medium-sized enterprises (SMEs) in both developing and developed economies. These cases also shed light on numerous tacit factors that often pose challenges during the implementation of analytics knowledge management processes. These factors, which encompass data cleaning, data gathering, and result interpretation, require careful consideration by analytics practitioners.

By promoting a profound understanding of analytics methods and techniques, this book serves as a valuable guide for readers. It intricately explains the strengths and weaknesses of various techniques and methods available to analytics practitioners, empowering them to make informed decisions and implement successful analytics solutions.

In summary, this book is a vital resource for anyone seeking to harness the power of analytics for business growth and innovation. It provides a comprehensive framework for understanding analytics knowledge management, showcases real-world applications, and equips readers with the skills and knowledge necessary to succeed in this rapidly evolving field.

Weight: 530g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032476742