Data Gaze: Capitalism, Power and Perception

Data analytics has become a powerful way of understanding contemporary capitalism, enabling the spread and intensification of data-led processes. This text examines the types of knowledge associated with data analytics and how they are envisioned, showing how data-led, data-driven, and data-reliant forms of capitalism pervade organizational and everyday life. It provides a clear theoretical approach derived from Foucault and critical data studies and is an essential and subversive guide to data analytics and data capitalism.

Format: Paperback / softback
Length: 160 pages
Publication date: 04 December 2018
Publisher: SAGE Publications Ltd

A profound new perspective on contemporary capitalism emerges through the comprehension of the escalating and widespread adoption of data analytics. This text delves into the compelling promises and visionary ideas that have propelled the expansion of data analytics and the emergence of data-driven social arrangements.

At its core, this text explores the diverse forms of knowledge associated with data analytics, highlighting the pivotal role they play in shaping the emergence and prominence of data across various spheres of social life. By examining the conceptualizations and imaginaries surrounding data analytics, the text reveals how these analytics are integral to the establishment and ascendancy of data at multiple scales of human interaction.

The primary objective of this text is to unravel the influential role of the data analytics industry and its facilitation of the spread and intensification of data-led processes. As such, The Data Gaze emerges as a critical exploration of how data-driven, data-dependent, and data-reliant forms of capitalism permeate organizational structures and permeate everyday existence.

Drawing upon a theoretical framework rooted in Foucaultian insights and critical data studies, the text develops the concept of the data gaze. Through this lens, the text unveils the profound power and persuasiveness of data-driven practices, offering an indispensable and subversive guide to the realm of data analytics and data capitalism.

Weight: 258g
Dimension: 159 x 235 x 11 (mm)
ISBN-13: 9781526436924