Data Science and Analytics for SMEs: Consulting, Tools, Practical Use Cases

This book provides tips and techniques for business analytics consulting, particularly for small-to-medium businesses (SMEs). It applies data science techniques to solve business problems and improve operations, and covers topics such as customer loyalty, market segmentation, and sales and revenue increase. The book uses a do-it-yourself approach to analytics and introduces non-programming tools that are easily available online. It is aimed at business analytics enthusiasts, small business owners, data science consultants, students, and SME analysts who are looking to improve their skills and knowledge in this area.

Format: Paperback / softback
Length: 335 pages
Publication date: 05 October 2022
Publisher: APress

Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business's operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand for small business data analytics is in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain. This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales, and revenue increase, etc., more clearly.

Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business.

What You'll Learn:

Create and measure the success of their analytics project.

Start your business analytics consulting career.

Use solutions taught in the book in practical uses cases and problems.

Who This Book Is For:

Business analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts.

Weight: 545g
Dimension: 235 x 155 (mm)
ISBN-13: 9781484286692
Edition number: 1st ed.