Data Strategy: From definition to execution

Data is a valuable asset for organizations that can drive profitability, customer loyalty, and competitive advantage. This book provides a structured guide for planning, developing, and implementing a data strategy, covering topics such as data-driven business transformation, change enablers, benefits realization, and measurement. Written by an experienced practitioner with over 30 years of experience, it offers insights from a successful workshop and includes case studies and example scenarios to help organizations put the framework into practice.

Format: Paperback / softback
Length: 316 pages
Publication date: 23 August 2021
Publisher: BCS Learning & Development Limited

Data can be a significant cost for some organizations, but for those who succeed, it is a powerful tool to drive profitability, customer loyalty, and surpass competitors in their field. A well-crafted, tailored data strategy is essential for every modern data-driven organization, whether in the public or private sector.

This comprehensive book serves as your essential guide to planning, developing, and implementing a data strategy. It provides a comprehensive framework that takes you from the initial definition of your strategy to its successful delivery and execution, with the support and engagement of stakeholders.

Within its pages, you will explore vital topics such as data-driven business transformation, change enablers, benefits realization, and measurement. Written by an experienced practitioner with over 30 years of field experience, this book offers valuable insights and practical guidance for navigating the complexities of working across an organization to achieve a successful outcome.

Whether you are just beginning to consider a data strategy or seeking to enhance your existing approach, this book is a valuable resource for any modern data-driven organization. It offers a structured guide for those embarking on this journey, incorporating insights from a model developed through a highly successful workshop delivered to practitioners worldwide.

Throughout the book, you will find case studies, example scenarios, and reader questions designed to stimulate real-world thinking and help you apply the framework to your own organization. By following the steps outlined in this book, you can develop a data strategy that empowers your organization to make data-driven decisions, drive innovation, and achieve sustainable competitive advantage.

So, whether you are a business leader, data analyst, or IT professional, this book is your key to unlocking the full potential of data and driving success in the digital age.

Weight: 548g
Dimension: 171 x 244 x 19 (mm)
ISBN-13: 9781780175416