Marilyn J. Matelski
Daytime Television Programming
Daytime Television Programming
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Daytime Television Programming (1991) provides insights into daytime television formats, viewer demographics, programming strategy, genre comparisons, demographic effects, investment yields, and audience expectations, with discussions of specific shows offering techniques for building a successful lineup.
Format: Hardback
Length: 90 pages
Publication date: 22 December 2023
Publisher: Taylor & Francis Ltd
Daytime Television Programming (1991) is a comprehensive guide that delves into the intricacies of daytime television formats, viewer demographics, and programming strategies. It offers a practical understanding of the diverse range of shows that air during the daytime hours and explores the unique characteristics and challenges of this programming genre. The book compares daytime genres to their evening counterparts, examining how demographics play a significant role in shaping daytime programming. It analyzes investment yields and discusses the strategies employed to attract and retain viewers. Furthermore, it highlights audience expectations and the need for daytime shows to cater to the diverse interests and preferences of their viewers.
In addition to providing a theoretical framework, the book offers valuable insights into specific daytime shows. Through discussions of these shows, readers are taught essential techniques and strategies necessary to overcome the enormous creative challenges involved in building a successful daytime lineup. The authors offer practical tips and anecdotes that can help aspiring daytime producers and programmers navigate the complexities of the industry and create engaging and compelling content for their audiences.
Daytime Television Programming (1991) is a valuable resource for anyone interested in the world of daytime television. Whether you are a student, professional, or simply a television enthusiast, this book provides a comprehensive and insightful exploration of the genre, its trends, and its impact on viewers and the industry as a whole.
Weight: 330g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032621883
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