Marilyn J. Matelski
Daytime Television Programming
Daytime Television Programming
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- Condition: Brand new
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- More about Daytime Television Programming
Format: Paperback / softback
Length: 90 pages
Publication date: 04 June 2025
Publisher: Taylor & Francis Ltd
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
Weight: 170g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032621913
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