Dealing with Socially Responsible Consumers: Studies in Marketing

This book explores the practice of marketing for societal benefit through real-life case studies, providing a critical understanding of marketing approaches such as social marketing and sustainability marketing. It includes a collection of teaching cases from various industries.

Format: Hardback
Length: 564 pages
Publication date: 02 January 2023
Publisher: Springer Verlag, Singapore

This comprehensive book offers a rich tapestry of teaching cases that delve into the intricate dynamics of twenty-first-century businesses, showcasing their unwavering commitment to addressing and fulfilling the diverse needs and desires of socially conscious consumers, all while maintaining profitability. Through a meticulous examination of real-life case studies, this invaluable resource provides a profound and critical understanding of marketing strategies, including social marketing, sustainability marketing, and other related practices. Spanning a diverse range of industries, each case presented in this book is carefully crafted to offer a multifaceted perspective, catering to readers of varying levels of expertise. Whether you are a seasoned marketing professional seeking to expand your knowledge or an aspiring student eager to explore the realm of societal marketing, this book serves as a valuable companion. Its engaging narrative style and practical insights make it an essential resource for anyone seeking to navigate the complex landscape of marketing for social good.

This comprehensive book offers a rich tapestry of teaching cases that delve into the intricate dynamics of twenty-first-century businesses, showcasing their unwavering commitment to addressing and fulfilling the diverse needs and desires of socially conscious consumers, all while maintaining profitability.

Through a meticulous examination of real-life case studies, this invaluable resource provides a profound and critical understanding of marketing strategies, including social marketing, sustainability marketing, and other related practices.

Spanning a diverse range of industries, each case presented in this book is carefully crafted to offer a multifaceted perspective, catering to readers of varying levels of expertise.

Whether you are a seasoned marketing professional seeking to expand your knowledge or an aspiring student eager to explore the realm of societal marketing, this book serves as a valuable companion.

Its engaging narrative style and practical insights make it an essential resource for anyone seeking to navigate the complex landscape of marketing for social good.

Weight: 874g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811944567
Edition number: 1st ed. 2022