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Dealing with Socially Responsible Consumers: Studies in Marketing
Dealing with Socially Responsible Consumers: Studies in Marketing
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- More about Dealing with Socially Responsible Consumers: Studies in Marketing
Format: Paperback / softback
Length: 564 pages
Publication date: 03 January 2024
Publisher: Springer Verlag, Singapore
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
Dimension: 235 x 155 (mm)
ISBN-13: 9789811951282
Edition number: 1st ed. 2022
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