Dr. Harisur Rahman
Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh
Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh
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- More about Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh
Format: Hardback
Length: 318 pages
Publication date: 18 September 2024
Publisher: Bloomsbury Publishing Plc
This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.
Weight: 608g
Dimension: 236 x 160 x 24 (mm)
ISBN-13: 9781666943160
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