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Taylor & Francis Ltd
Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success
Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success
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- More about Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success
Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are reshaping the future of global marketing and entrepreneurship. As organizations compete in highly volatile and culturally diverse markets, success increasingly depends on the ability to integrate data-driven intelligence with human-centered emotional insight. This book presents cutting-edge research and practical frameworks that reveal how entrepreneurs and marketers can harness AI-powered tools, emotionally intelligent strategies, and innovative digital models to drive sustainable business growth across borders. Key topics include:Empowered and data-driven decision-making in global marketsEmotional intelligence as a driver of entrepreneurial successAI-powered marketing strategies and analyticsCross-cultural consumer behavior and engagementAI transformation in finance, influencer marketing, and sports brandingEmotionally intelligent chatbots and human–AI collaborationEthical, governance, and trust considerations in AI adoptionEdited by a distinguished international panel of experts, this book is an essential resource for scholars, practitioners, and advanced students seeking to understand the intersection of technology, emotion, and entrepreneurship in the modern global economy. This book is particularly valuable for:Marketing and entrepreneurship researchersMBA and postgraduate studentsBusiness leaders and startup foundersDigital strategists and innovation managersPolicymakers and AI governance professionalsTogether, these contributions decode the complex interplay between intelligence, emotion, and innovation offering a roadmap for entrepreneurial success in the era of intelligent global marketing.
- Publication date: 23 August 2026
- Page count: 320
- Dimensions: Height 234 mm; Width 156 mm
- Publisher: Taylor & Francis Ltd
- Format: Hardback
- ISBN-13: 9781041093169
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