Demand Forecasting for Executives and Professionals

This book provides executives and professionals with insights into forecasting, covering topics such as time series, models, human judgment, and integration into organizations. It is designed to be a comprehensive introduction to the subject for non-experts, with practical examples and key takeaways.

Format: Paperback / softback
Length: 254 pages
Publication date: 29 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the realm of forecasting, encompassing the knowledge and skills required by executives who make decisions based on forecasts, as well as professionals responsible for generating forecasts. It offers valuable insights into how individuals and firms should approach forecasting, along with practical guidelines for effective practices. The book begins by introducing readers to the concept of time series, providing a foundational understanding of the essential elements involved in forecasting. It then proceeds to present both basic and advanced forecasting models, ranging from exponential smoothing to modern Machine Learning methods.

Furthermore, it examines the crucial role of human judgment in interpreting numbers and identifying forecasting errors, emphasizing the importance of integrating this judgment into organizations. This book is an invaluable resource for beginners seeking to foray into the world of forecasting, as well as practitioners who wish to enhance their forecasting expertise. It assumes no prior knowledge of higher mathematics, statistics, operations research, or forecasting, making it accessible to a wide range of readers.

With its clear and concise explanations, accompanied by worked examples, the book serves as a valuable first introduction to the non-expert who needs to gain a broad understanding of forecasting without specializing in it. It is particularly useful for managers overseeing forecasting teams, students enrolled in MBA programs, executives participating in executive education courses, and individuals interested in analytics and operations management. By providing a balanced approach between explaining the importance of demand forecasting and offering practical insights, this book empowers readers to make informed decisions based on reliable forecasts.

Weight: 416g
Dimension: 156 x 234 x 19 (mm)
ISBN-13: 9781032507729