Design Elements, Third Edition: Understanding the rules and knowing when to break them - A Visual Communication Manual

The third edition of Rockport's Design Elements is a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. It covers everything from working with grids, color application, typography, and imagery to how to put it all together. The book emphasizes the importance of recognizing the basic rules of design in order to create effective and communicative designs.

\n Format: Paperback / softback
\n Length: 320 pages
\n Publication date: 08 September 2020
\n Publisher: Rockport Publishers Inc.
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A visually captivating and comprehensive third edition of Rockport's renowned Design Elements, this handbook presents the fundamental principles of design in a concise and accessible format. Packed with new images and diagrams, it covers a wide range of topics, including working with grids, color application, typography, and imagery, and provides step-by-step guidance on how to bring it all together.

This comprehensive guide offers an in-depth exploration of graphic design's essential visual toolkit, encompassing dot, line, plane, texture, space, and contrast. It delves into the intricate nuances of color, examining its optical properties, its impact on typography, and its potential for conveying concepts and emotions. The book also presents an extensive compilation of typography concepts, covering letterform structure, optics, combining typeface styles, detailed text typesetting, and using type as an image.

Furthermore, it provides a comprehensive overview of imagery, exploring the endless possibilities of medium, depiction, abstraction, stylization, and their effective communication. Methods for integrating type and image are discussed, including a tutorial on utilizing grid systems to structure layouts. Additionally, the book offers twenty rules for creating good design, highlighting the best ways to break them while ensuring clear communication of messages.

Being a creative designer requires the ability to come up with unique design solutions. However, when the basic rules of design are disregarded in pursuit of distinction, design loses its purpose. In the realm of graphic design, brilliance is recognized in designers who seemingly break all the rules yet effectively convey their messages. Graphic design is a visual language, and it is through the recognition of the rules that exceptional work stands out.

In conclusion, Rockport's Design Elements: A Visual Guide to Graphic Design is a must-have resource for designers of all levels. With its visually rich content, accessible format, and comprehensive coverage of design fundamentals, it equips designers with the tools they need to create effective and visually appealing designs. Whether you are a beginner or an experienced designer, this book will serve as a valuable guide to your creative journey.

\n Weight: 1018g\n
Dimension: 204 x 253 x 24 (mm)\n
ISBN-13: 9781631598722\n \n