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Vladimir Samoylov

Design Evolution and The Law: Protecting Product Designs Today and Tomorrow

Design Evolution and The Law: Protecting Product Designs Today and Tomorrow

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Product design is evolving to provide a holistic product experience for consumers, and will increasingly communicate to our other senses. This book examines the frameworks for protecting product designs in New Zealand and Australia and evaluates the appropriateness of expanding legal mechanisms for the accommodation of product design evolution. It also suggests ways to protect designs from foreseeable infringement resulting from future advances in technologies such as 3D printing and virtual reality.

Format: Hardback
Length: 145 pages
Publication date: 02 January 2023
Publisher: Springer Verlag, Singapore


Product design is a dynamic and evolving field that is closely intertwined with technological advancements. It goes beyond mere product styling and decoration to encompass a holistic product experience that caters to the consumer's senses. In the foreseeable future, product designs will not only engage our visual senses but also our other senses, such as touch, smell, and hearing.

This book explores the frameworks for protecting product designs in New Zealand and Australia and assesses the feasibility of expanding legal mechanisms to accommodate product design evolution. It examines the balance between protecting the value of holistic design and the "right to repair." The book also predicts the extent to which product design will cater to senses other than visual, providing a novel framework for discerning originality in this field for copyright purposes. Additionally, it offers suggestions for protecting designs from potential infringement resulting from future technologies like 3D printing and virtual reality.

Product design is a multidisciplinary field that involves various aspects, including aesthetics, functionality, ergonomics, and sustainability. It requires a deep understanding of consumer needs and preferences, as well as the ability to innovate and push boundaries. With the rapid pace of technological change, product designers must stay ahead of the curve to create products that are not only visually appealing but also meaningful and valuable to users.

In conclusion, product design is a rapidly evolving field that has the potential to revolutionize the way we interact with products. By embracing technological advancements and a holistic approach to design, product designers can create products that not only meet our needs but also enhance our lives. This book provides valuable insights into the current state of product design and offers suggestions for how designers can navigate the future and protect their work.

Weight: 412g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811966262
Edition number: 1st ed. 2022

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