Design in Motion: Applying Design Principles to Filmmaking

Design in Motion focuses on the why of moving image and deconstructs examples of motion graphics by drawing on case studies of both familiar and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera, and transitions, explaining why some methods work and others fail.

Format: Paperback / softback
Length: 280 pages
Publication date: 23 January 2020
Publisher: Bloomsbury Publishing PLC

Design in Motion delves into the profound essence of moving images, offering a comprehensive exploration of the 'why' behind screen designers' creative choices. Rather than merely providing a step-by-step guide on how to create motion graphics, this book goes beyond the surface level, unpacking the intricate motivations that shape the visual narrative. Each chapter serves as a deconstruction, meticulously analyzing examples of motion graphics through the lens of case studies, encompassing both well-known excerpts from contemporary cinema and unseen work from talented postgraduate motion graphic designers. By examining the value of image, text, motion, camera, and transitions, Design in Motion offers a deep understanding of why certain methods succeed while others fall short. Whether you are a professional in information graphics, documentary filmmaking, or design, this book is meticulously structured to accompany you throughout the production process. In conjunction with its comprehensive multimedia companion website, it serves as a invaluable companion, guiding you every step of the way as you embark on your next creative endeavor.

Weight: 1078g
Dimension: 211 x 269 x 20 (mm)
ISBN-13: 9781350025516