CHRISTIAN TOLLESTRUP
DESIGNERLY ENTREPRENEURSHIP
DESIGNERLY ENTREPRENEURSHIP
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- Condition: Brand new
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- More about DESIGNERLY ENTREPRENEURSHIP
The book encourages designers to take on the challenge of designing for the real world, with 100% ownership and consideration of the design, business, and production aspects from the start to the end. It promises to provide a comprehensive experience that includes becoming an investor, producer, and marketing and salesperson.
Format: Paperback
Publication date: 31 January 2022
Publisher: GAZELLE BOOK SERVICES
Designers are encouraged to take action, gain practical experience, and allow customers to evaluate their products through their wallets to achieve rapid, focused, and effective product development. The book presents a challenge that requires a balanced integration of designerly and entrepreneurial skills. By embracing this challenge, designers can gain 100% ownership of the business by becoming investors and business owners, experience all production considerations and issues by becoming producers, and consider the real market fit and user needs by becoming marketing and sales professionals. The book emphasizes the importance of designing for the real world, with a complete understanding of the design, business, and production aspects from the beginning to the end.
ISBN-13: 9788772107592
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