Designing Experiences

J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design, synthesizing fundamental theories and methods from multiple disciplines and providing a process for designing experiences from start to finish. The book challenges readers to reflect on what makes a great experience from the users perspective and provides a framework of experience types, drawing attention to both the macro and micro levels. It features detailed instructions and numerous real-world examples and is an invaluable overview of a growing field.

Format: Hardback
Length: 224 pages
Publication date: 23 July 2019
Publisher: Columbia University Press

In the ever-evolving landscape of the economy, where the power of experiences reigns supreme, companies that excel in delivering exceptional customer experiences stand tall, while those that fail to adapt quickly face the grim reality of extinction. However, many organizations struggle to bridge the gap between providing goods and services and creating truly memorable and meaningful experiences for their customers. The reason for this lies in the fragmented nature of experience design concepts and approaches, which are spread across various disciplines, often leaving students and aspiring professionals unsure of how to navigate this complex terrain.

To address this gap, J. Robert Rossman and Mathew D. Duerden have authored a comprehensive and accessible introduction to experience design. In their book, they expertly synthesize the fundamental theories and methods from multiple disciplines, providing a clear and structured process for designing experiences from inception to completion. Rossman and Duerden challenge readers to contemplate what truly constitutes a great experience from the users' perspective, offering a framework of experience types that elucidate the intricate interplay between people and products and services, and what makes experiences personal and fulfilling.

Through interdisciplinary research, the authors bring forth key concepts such as memory, intentionality, and dramatic structure in a down-to-earth and relatable manner, highlighting both the macro and micro aspects of experience design. The book offers detailed instructions and numerous real-world examples that reinforce theoretical principles, making it an invaluable resource for students and professionals alike. By providing readers with the tools they need to design innovative and indelible experiences, Designing Experiences serves as a crucial overview of a rapidly growing field.

Moreover, the book boasts a foreword by B. Joseph Pine II, a renowned expert in the field of experience design and customer experience management. Pine's insights and perspectives further enrich the content, adding depth and credibility to the book's message.

In conclusion, if you are seeking to unlock the secrets of creating exceptional experiences that drive customer engagement and loyalty, Designing Experiences is a must-read. By embracing the power of experience design, organizations can differentiate themselves from their competitors and thrive in the ever-expanding experience economy.

Weight: 440g
Dimension: 162 x 236 x 16 (mm)
ISBN-13: 9780231191685