Diana Derval
Designing Luxury Brands: The Art and Science of Creating Game-Changers
Designing Luxury Brands: The Art and Science of Creating Game-Changers
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Format: Hardback
Length: 234 pages
Publication date: 28 June 2024
Publisher: Springer International Publishing AG
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031540929
Edition number: Second Edition 2024
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