Devaluation and Pricing Decisions: A Case Study Approach

Devaluation and Pricing Decisions, published in 1974, examines the export pricing decisions of nineteen major British companies after the 1967 devaluation. It explores how far firms anticipated the devaluation, their objectives, and the changes in pricing and marketing policies to exploit new opportunities. The book is valuable for businessmen and policymakers alike, providing insights into how businesses responded to a significant economic change.

Format: Hardback
Length: 384 pages
Publication date: 30 January 2022
Publisher: Taylor & Francis Ltd

First published in 1974, Devaluation and Pricing Decisions delves into a comprehensive examination of the export pricing decisions made by nineteen prominent British companies following the 1967 devaluation. With the primary objective of scrutinizing in depth the choices made by these major British firms in response to this significant shift in government policy, the book aims to shed light on their level of anticipation regarding the devaluation, their prevailing corporate objectives at the time, and the subsequent adjustments made to their pricing and marketing strategies to seize new opportunities for exporting and for import substitution.

To achieve this, the researchers conducted a thorough analysis of the decision-making process, exploring the range of information available to the decision-makers and the manner in which they utilized it. The book is particularly relevant to businessmen engaged in making decisions regarding export prices and marketing in the contemporary world, where foreign exchange rates exhibit a high degree of volatility. Moreover, it serves as a valuable resource for those responsible for shaping national economic policy.

For students of economics, Devaluation and Pricing Decisions presents a detailed study that offers a profound insight into how a diverse range of businesses responded to the 1967 devaluation. By delving into the intricacies of these companies' decisions and the factors that influenced them, the book provides a valuable educational tool for understanding the economic implications of such policy changes.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032197784