Claus Hutter
Die Rolle und Bedeutung der Werbung im Automobil-Marketing
Die Rolle und Bedeutung der Werbung im Automobil-Marketing
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- Condition: Brand new
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- More about Die Rolle und Bedeutung der Werbung im Automobil-Marketing
Format: Paperback / softback
Length: 365 pages
Publication date: 20 June 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Im Fokus dieser empirisch-medienwissenschaftlichen Studie stehen die Endkunden*innen und Experten*innen aus der Autoindustrie, dem Autohandel und der Kreativwirtschaft im DACH-Raum.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658449124
Edition number: 2024 ed.
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