Dieter Rams: Ten Principles for Good Design

Dieter Rams, the guiding force behind the Braun look, presents his design principles and processes in this paperback edition, with one hundred items that embody these guidelines. An essay places Rams in the context of modern design, and archival materials include photos of his design team and excerpts from his publications and speeches.

Format: Paperback / softback
Length: 416 pages
Publication date: 04 March 2021
Publisher: Prestel

For decades, the Braun label has been a trusted name in product design, attracting enthusiasts and consumers alike. At the heart of this renowned brand is Dieter Rams, a visionary designer whose principles and processes have shaped the Braun look. In this elegant new paperback edition, Rams shares his insights and principles, enumerating ten key elements that define good design, such as innovation, aesthetics, and usefulness.

Through a comprehensive collection of one hundred items, readers are invited to explore the world of Braun design. From familiar appliances like coffee grinders to unexpected objects like shelving systems and cigarette lighters, each item embodies the principles outlined by Rams. This book serves as a valuable resource for design enthusiasts, students, and professionals seeking to understand the essence of good design and its impact on our daily lives.

In addition to Rams's insights, this edition includes a fascinating essay that places him in the context of modern design, from his early influences at the Bauhaus to his collaborations with renowned architects and designers. Archival materials, including photos of Rams's design team and excerpts from his publications and speeches, provide a deeper understanding of his creative process and the enduring legacy of his work.

Whether you are a seasoned design professional or a curious enthusiast, "Dieter Rams: Ten Principles for Good Design" is a must-read for anyone who seeks to appreciate the art and science of product design. It is a testament to Rams's visionary leadership and his ability to create products that not only function well but also inspire and delight.

Weight: 1828g
Dimension: 215 x 298 x 27 (mm)
ISBN-13: 9783791387321