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Kevin Holt

Differentiation Strategy: Winning Customers by Being Different

Differentiation Strategy: Winning Customers by Being Different

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This book provides actionable, 'how to' details to create a differentiation strategy, based on a process with proven results for large clients in industries such as hospitality management. It goes into detailed, clear explanations of the underlying concepts and principles.

Format: Paperback / softback
Length: 190 pages
Publication date: 01 June 2022
Publisher: Taylor & Francis Ltd


This book stands out from other publications on differentiation strategy by offering comprehensive and lucid explanations of the fundamental concepts and principles that underpin this strategic approach. It goes beyond offering mere general guidelines and provides practical, actionable insights and techniques to help readers develop and implement a successful differentiation strategy.

The book is based on a proven process that has been successfully employed by large clients in diverse industries, including hospitality management. It provides a step step-by-step framework for identifying unique market opportunities, developing compelling value propositions, and implementing effective differentiation strategies.

Throughout the book, real-world examples and case studies are used to illustrate the practical application of the concepts and principles discussed. These examples help readers to understand how differentiation strategy can be implemented in different contexts and industries, and provide valuable insights and lessons that can be applied to their own organizations.

In conclusion, this book is an invaluable resource for anyone seeking to develop and implement a differentiation strategy in their organization. It offers a comprehensive and practical approach to this critical strategic topic, and is backed by a wealth of real-world experience and expertise. Whether you are a business owner, manager, or strategist, this book will help you to create a competitive advantage and achieve sustainable growth in today's increasingly competitive marketplace.


Dimension: 254 x 178 (mm)
ISBN-13: 9781032222325

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