Shulph Ink
Digital Analytics for Marketing
Digital Analytics for Marketing
YOU SAVE £4.66
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £3.89. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Digital Analytics for Marketing
Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective and offers actionable insights into data analysis, explaining how to connect the dots and humanize information to make effective marketing decisions.
Format: Paperback / softback
Length: 308 pages
Publication date: 25 January 2024
Publisher: Taylor & Francis Ltd
This second edition of Digital Analytics for Marketing offers a comprehensive and in-depth exploration of the essential tools and techniques required to measure and optimize digital activity for marketing purposes. It serves as a pioneering text, uniquely positioned to introduce students to analytics platforms from a practical marketing perspective. By demonstrating how to effectively integrate large volumes of data from various web, digital, social, and search platforms, the book provides actionable insights into data analysis, enabling students to connect the dots and humanize information to make informed marketing decisions.
The authors address timely topics such as social media analytics, web analytics, marketing analytics challenges, and dashboards, equipping students with the skills to navigate the complexities of business measurement and extract valuable insights. Through an experiential approach, complemented by chapter objectives, summaries, and review questions, the book engages readers, fostering a deeper understanding of digital marketing and analytics.
Packed with engaging and interactive exercises, as well as fascinating insights from industry experts, this book appeals to undergraduate and postgraduate students pursuing digital marketing, online marketing, and analytics. Additionally, online support materials, including an instructors manual, test bank, and PowerPoint slides, are available to enhance the learning experience.
By embracing this second edition of Digital Analytics for Marketing, students will gain the necessary skills and knowledge to thrive in the digital age, where data-driven marketing strategies are paramount.
Weight: 590g
Dimension: 254 x 178 (mm)
ISBN-13: 9780367456412
Edition number: 2 ed
UK and International shipping information
UK and International shipping information
We deliver throughout the United Kingdom and to 128 countries and territories worldwide, including the United States, Australia, Canada, Germany, Spain and France.