Magdalena Grebosz-Krawczyk,Dagna Siuda
Digital Brand Management: Understanding Consumers and Communication in the Digital Age
Digital Brand Management: Understanding Consumers and Communication in the Digital Age
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Format: Hardback
Length: 204 pages
Publication date: 11 September 2025
Publisher: Taylor & Francis Ltd
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
Weight: 560g
Dimension: 234 x 156 (mm)
ISBN-13: 9781041087182
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