Digital Business and Electronic Commerce: Strategy, Business Models and Technology

This textbook provides an overview of digital business from a management perspective, covering foundations, activities, success factors, mobile and social media, IoT, digital business models, strategy, digital marketing, procurement, technologies, and security. It includes a case study on Google/Alphabet.

Format: Paperback / softback
Length: 758 pages
Publication date: 29 March 2022
Publisher: Springer Nature Switzerland AG

This comprehensive textbook delves into the realm of digital business, offering a comprehensive management perspective. It provides a foundational overview of the principles, activities, and success factors inherent in the digital landscape. Dedicated chapters delve into the core aspects of mobile and social media, exploring their fundamental principles, applications, and critical success factors. The text then introduces the Internet of Things (IoT), contextualizing it within the realm of big data, cloud computing, and connecting technologies. It focuses on industry 4.0, smart business services, smart homes, and digital consumer applications, as well as the emerging field of artificial intelligence.

The book subsequently explores digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building upon the foundational concepts of business models, it delves into digital business strategy, discussing the strategic digital business environment, digital business value activity systems (dVASs), and strategy development within the context of the digital realm. Special chapters explore the implications of strategy for digital marketing and digital procurement, providing valuable insights into these critical aspects of modern business operations.

Lastly, the book addresses the fundamentals of digital business technologies and security, providing an overview of the key technologies and frameworks that underpin digital business operations. It also offers an outline of digital business implementation, guiding readers through the process of transitioning from traditional business models to digital ones.

To complement the theoretical framework, the book includes a comprehensive case study on Google/Alphabet, providing a detailed examination of the company's organizational history, integrated business model, and market environment. This case study offers practical insights into the challenges and opportunities faced by digital businesses and highlights the strategies employed by industry leaders to succeed in the digital age.

In summary, this textbook serves as a valuable resource for students, professionals, and business enthusiasts seeking to gain a deeper understanding of the digital business landscape. It provides a comprehensive and up-to-date introduction to the foundations, activities, and success factors of digital business, while also exploring the latest trends and developments in the field. Through its comprehensive case study and practical insights, the book equips readers with the tools and knowledge necessary to thrive in the digital economy.

Weight: 1169g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030634841
Edition number: 1st ed. 2021