Digital Business Strategy: Content, Context and Cases

Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy by systematically presenting topical knowledge and developing frameworks for the content and relationships with relevant factors. It identifies key categories of digital business strategy and explores relationships with antecedents, obstacles, and operational and financial outcomes. The author demonstrates that strategy content and relationships differ among manufacturing companies, retailers, digital content providers, and digital platforms and presents ways to cope with implementation issues.

Format: Hardback
Length: 156 pages
Publication date: 20 October 2023
Publisher: Taylor & Francis Ltd

Digital Business Strategy is a comprehensive response to the growing demand for a clearer understanding of the complex and fragmented knowledge surrounding digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing comprehensive frameworks for the content and relationships of digital business strategy with relevant factors. Additionally, the book delves into the challenges faced by individual companies when implementing digital business strategies.

The volume identifies key categories of digital business strategy, including strategy scope and direction, competitive advantage, and resource and capability reliance. It further explores the relationships between these categories and antecedents such as digital experience, obstacles and enablers of strategy implementation, and operational and financial outcomes.

The author emphasizes that strategy content and relationships vary significantly across manufacturing companies, retailers, digital content providers, and digital platforms. Furthermore, the book offers practical insights and strategies for addressing implementation issues.

In summary, Digital Business Strategy provides readers with up-to-date and systematic knowledge of the evolving field of digital business strategy. It is an invaluable resource for advanced students, researchers, and reflective practitioners in technology management and strategic management, particularly those interested in understanding the nuances and complexities of digital business strategy in today's rapidly changing business landscape.

Weight: 470g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032512471