Jagdish N. Sheth,Varsha Jain
Digital Consumer Behavior
Digital Consumer Behavior
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Format: Paperback / softback
Length: 246 pages
Publication date: 24 February 2026
Publisher: Taylor & Francis Ltd
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
Weight: 460g
Dimension: 174 x 245 x 17 (mm)
ISBN-13: 9781032573687
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