Digital Cultures, Lived Stories and Virtual Reality

This book explores the meaning and experience of digital practice, drawing on recent anthropological thinking on digital culture. It incorporates ideas from humanistic anthropology and phenomenology to show how business problems can be aligned with human concerns and desires. It is valuable to business students and professionals interested in the digital realm.

Format: Paperback / softback
Length: 204 pages
Publication date: 30 November 2021
Publisher: Taylor & Francis Ltd

This captivating book delves into the profound significance and captivating experiences of digital practice, emerging from the realm of business and harnessing the latest insights from anthropological thought regarding digital culture. In his insightful exploration, Tom Maschio posits that the digital realm represents a fertile ground for the emergence of a new narrative culture, inviting us to contemplate the lived realities of emerging technologies. The chapters within this text encompass a wide range of topics, including the transformative impact of virtual reality on storytelling in journalism and business, the evolving meanings of social media and community building within the digital sphere
sphere, the intricate uses and interpretations of visual imagery online, and the rich cultural meanings associated with smartphone technology use and the mobile lifestyle. By integrating ideas from humanistic anthropology and phenomenology, the book seamlessly harmonizes business problems with human concerns and desires, showcasing the practical applications of anthropological principles to real-world issues.

This book appeals to a diverse audience, including anthropologists, business students, and professionals with a keen interest in the digital realm. Its comprehensive coverage and thought-provoking insights make it an invaluable resource for anyone seeking to understand the complex dynamics of the modern digital landscape. Whether you are an aspiring entrepreneur, a seasoned business professional, or simply a curious explorer, this book offers a wealth of knowledge and perspectives that will enrich your understanding of the digital world and its impact on our lives.

Weight: 336g
Dimension: 155 x 233 x 21 (mm)
ISBN-13: 9780367479299