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Digital Dawn in Adland: Transforming Australian Agencies
Digital Dawn in Adland: Transforming Australian Agencies
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- More about Digital Dawn in Adland: Transforming Australian Agencies
Format: Paperback / softback
Length: 166 pages
Publication date: 09 January 2023
Publisher: Taylor & Francis Ltd
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
Weight: 263g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032016634
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