Digital Entrepreneurship: Management, Systems and Practice

Digital Entrepreneurship is a comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. It provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts: strategy and management, digital business systems, and analyses of three core industries. It appeals to students and researchers in digital strategy/innovation and information systems management and practitioners looking to develop or innovate digital ventures.

Format: Paperback / softback
Length: 260 pages
Publication date: 06 January 2022
Publisher: Cambridge University Press

Digital entrepreneurship is a rapidly growing field that combines academic research with industry practice to create innovative and successful businesses in the digital age. This comprehensive guide provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts.

Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing, and growing new digital ventures. It outlines the skills necessary for digital entrepreneurs to succeed and lead, such as creativity, adaptability, and problem-solving. The chapter also discusses the importance of understanding the market and customer needs, as well as developing a clear business plan and marketing strategy.

Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship. This includes social media and the Internet of Things (IoT), which are essential tools for connecting with customers and building brand awareness. The chapter also explores the role of technology in enabling digital business models, such as e-commerce and crowdfunding, and the challenges associated with adopting new technologies.

Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing, and fashion. The chapter explores the trends and opportunities in these industries, as well as the challenges and risks associated with digital entrepreneurship in each sector. It also provides case studies of successful digital ventures in each industry, showcasing the strategies and tactics used to achieve success.

Digital Entrepreneurship is a valuable resource for students and researchers in the areas of digital strategy/innovation and information systems management. It also provides practical insights and guidance for practitioners looking to develop or innovate digital ventures. By combining academic research with industry practice, this guide provides a comprehensive understanding of the world of digital entrepreneurship and the skills necessary to succeed in this rapidly evolving field.

Weight: 392g
Dimension: 152 x 230 x 20 (mm)
ISBN-13: 9781108969857
Edition number: New ed