Ivy O'Neil
Digital Health Promotion: A Critical Introduction
Digital Health Promotion: A Critical Introduction
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Excellent- More about Digital Health Promotion: A Critical Introduction
Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, but it can be both empowering and disempowering. Ivy ONeil's book explores how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion, but also challenges the social model of health and may contribute to the ever-widening health inequality gap. It offers a critical, practical, and thoughtful overview of the application and usefulness of digital technology for students of public health and health promotion, communication, and policy.
Format: Paperback / softback
Length: 176 pages
Publication date: 30 August 2019
Publisher: Polity Press
Searching the internet for health information or using health apps on mobile devices has become an integral part of our daily routine, yet it can be both empowering and disempowering. This comprehensive examination critically explores the theoretical foundations of digital health promotion and the utilization of digital tools and strategies to promote health.
Ivy ONeil delves into how modern technologies can enhance the provision of health services, improve accessibility, and enhance the efficiency of health communication and promotion. She also examines the challenges these technologies present to the social model of health, as they often prioritize individual needs while neglecting the numerous social, environmental, and economic determinants of health. ONeil argues that digital technologies can have both negative and positive implications and may contribute to the widening health inequality gap, rendering them incompatible with the principles and values of health promotion.
Providing a critical, practical, and thoughtful exploration of the application and usefulness of digital technology, this book appeals to students of public health, health promotion, communication, and policy.
Weight: 384g
Dimension: 229 x 196 x 18 (mm)
ISBN-13: 9781509533312
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