Dave Chaffey,Fiona Ellis-Chadwick,Majd Abed-Rabbo
Digital Marketing
Digital Marketing
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- Condition: Brand new
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Format: Paperback / softback
Length: 576 pages
Publication date: 14 May 2025
Publisher: Pearson Education Limited
Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.
Weight: 1070g
Dimension: 264 x 195 x 23 (mm)
ISBN-13: 9781292738086
Edition number: 9 ed
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