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Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement
Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement
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- More about Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement
Format: Hardback
Length: 251 pages
Publication date: 10 June 2023
Publisher: Springer International Publishing AG
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.
Weight: 596g
Dimension: 161 x 243 x 20 (mm)
ISBN-13: 9783031307195
Edition number: 1st ed. 2023
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