Digital Marketing Outreach: The Future of Marketing Practices

This book explores the use of digital marketing in India across economic, social, and political sectors, examining themes such as viral marketing, influencer marketing, and app-based cab services. It examines the role of digital marketing in creating a positive brand image and the influence of political brand value on social media activities.

Format: Hardback
Length: 224 pages
Publication date: 26 August 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the pervasive impact of digital marketing across the economic, social, and political realms of India. It explores a wide range of business and non-business activities that leverage digital platforms to enhance marketing strategies and expand reach, sales, and social media engagement. The volume conducts an in-depth analysis of various themes, including viral marketing, influencer marketing, webrooming behavior, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the crucial role of digital marketing in building a positive and favorable brand image for organizations by showcasing their social responsiveness on social media. Furthermore, the book investigates the influence of political brand value on social media activities. The authors offer valuable insights into evolving consumer behavior trends, reflect on future challenges within the field, and highlight promising areas of growth.

As a significant contribution to the field of new and emerging marketing practices, this book holds immense value for students, researchers, and educators specializing in communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behavior. Its comprehensive coverage and insightful perspectives make it an essential resource for anyone seeking to understand and navigate the dynamic world of digital marketing in India.

Weight: 610g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367137502