Wilson Ozuem,Michelle Willis
Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities
Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities
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- More about Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities
Format: Hardback
Length: 311 pages
Publication date: 30 May 2025
Publisher: Springer International Publishing AG
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031846120
Edition number: Second Edition 2025
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