Digital Product Management

Digital Product Management is a practical and comprehensive guide for Product Managers looking to increase the impact of their digital products or for Business Analysts, Project Managers, Software Developers, and other IT Professionals interested in transitioning into a digital-product focussed role. It demonstrates how to develop new products, launch them into the market, and deliver business outcomes through the maturity of the product.

Format: Paperback / softback
Length: 208 pages
Publication date: 16 September 2022
Publisher: BCS Learning & Development Limited

The advent of digital media, products, and services has revolutionized the way businesses operate. As technology continues to advance and consumers seek simplicity, it has become crucial to understand how to deliver an end-to-end, integrated product experience. Digital Product Management provides a comprehensive guide on how to develop, launch, and optimize products to achieve business outcomes.

In this book, readers will learn effective strategies for delivering results through influence, building a supportive team culture, and managing their time. They will also gain insights into understanding the needs of external customers without the need for requirements elicitation or sign-offs, as well as the distinction between customer and business value. Moreover, they will discover why their product must create both customer and business value.

This practical and comprehensive guide is designed for Product Managers seeking to enhance the impact of their digital products, as well as Business Analysts, Project Managers, Software Developers, and other IT professionals interested in transitioning into a digital-product-focused role. It is highly recommended reading for individuals pursuing the BCS Practitioner Certificate in Digital Product Management.

Dimension: 244 x 170 (mm)
ISBN-13: 9781780175324