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Digital Public Relations and Marketing Communication Trends in Africa
Digital Public Relations and Marketing Communication Trends in Africa
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- Condition: Brand new
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- More about Digital Public Relations and Marketing Communication Trends in Africa
Format: Hardback
Length: 214 pages
Publication date: 07 June 2024
Publisher: Taylor & Francis Ltd
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032689616
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