Digital Seeker: A Guide for Digital Teams to Build Winning Experiences

The Digital Seeker is a business bestseller that explains why we keep ending up browsing the same old sites and best-seller lists. It offers an actionable playbook for companies looking to deliver better digital experiences, which are built on a digital-experience platform that provides agile, personalized, scalable performance. It also offers insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

\n Format: Hardback
\n Length: 200 pages
\n Publication date: 01 June 2021
\n Publisher: Columbia University Press
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The internet was once envisioned as a gateway to an endless array of possibilities, yet we often find ourselves returning to the same familiar websites and best-seller lists. Why is this the case? When sellers fail to provide potential customers with a compelling digital experience, both consumers and businesses miss out on exceptional products and valuable opportunities for growth.

In this insightful book, Raj K. De Datta, the founder of a company that powers digital-commerce experiences for some of the world's largest brands, offers a practical playbook for companies seeking to enhance their digital offerings. De Datta's key revelation is that exceptional digital experiences go beyond mere marketplaces. They are not just about fulfilling customers' transactional needs but about addressing the deeper problems they seek solutions to. These experiences are built on a digital-experience platform that delivers agile, personalized, and scalable performance. Instead of traditional organizations, they are created by product-centric digital teams.

The Digital Seeker is a captivating journey that distills essential lessons from the inspiring stories of innovative businesses across various industries, including technology, amusement parks, fashion, sports, healthcare, distribution, and the public sector. De Datta defines and elucidates the power of the seeker-centric philosophy, transforming it into a core operational playbook for digital teams to achieve transformative outcomes.

Furthermore, this book provides valuable insights into the impact of the COVID-19 pandemic on our digital lives and its long-term implications for the future of digital experiences. It serves as a timely reminder of the importance of staying ahead of the curve and adapting to the ever-evolving digital landscape.

By embracing the principles outlined in The Digital Seeker, companies can unlock new avenues for growth, enhance customer satisfaction, and stay competitive in the fast-paced digital world. So, whether you're a business leader, a digital enthusiast, or simply someone seeking to improve your online experiences, this book is a must-read for anyone looking to navigate the digital landscape with confidence and success.

\n Weight: 388g\n
Dimension: 148 x 224 x 26 (mm)\n
ISBN-13: 9780231202206\n \n