Digital Transformation Handbook

Digital transformation is essential for companies to adapt and thrive in the face of global challenges. It involves integrating digital technology into all areas of a business, resulting in fundamental changes to how it operates and delivers value to customers. Choosing the optimal ICT tools is a constant struggle, and including all business stakeholders in the process is crucial. This complex approach can include implementing new systems, integrating existing systems, and using data analytics and AI to drive better outcomes. By adapting and exploiting digital technology in new ways, businesses can gain better and more detailed customer experiences, build stronger relationships with their clients, and become more agile and responsive. This handbook provides insights and case studies from 20 years of practical experience to set up an environment for new technology that will arrive shortly.

Format: Hardback
Length: 248 pages
Publication date: 13 September 2023
Publisher: Taylor & Francis Ltd

Digital transformation has emerged as a pivotal concept in the business world, surpassing mere buzzwords and gaining widespread recognition as organizations recognize the critical importance of reevaluating their business processes in the face of global challenges. The term itself encompasses the integration of digital technology across all aspects of a company, leading to fundamental shifts in its operations and the delivery of value to customers. However, selecting and implementing the most suitable ICT tools is a continuous endeavor, often influenced by the expertise of consultants. It is essential to involve all business stakeholders in this transformative process, fostering a culture of innovation, continuous learning, and adaptability. This comprehensive approach involves the implementation of new systems, integration of existing ones, and the utilization of data analytics and artificial intelligence (AI) or machine learning to drive improved outcomes. By embracing and leveraging digital technology in innovative ways, businesses can enhance customer experiences, strengthen client relationships, and achieve greater agility and responsiveness. In an era characterized by rapid change, the ability to adapt and leverage digital technology is paramount. The authors, with their extensive practical experience spanning two decades, have compiled this handbook to provide valuable insights and case studies, showcasing instances where digital transformation has yielded remarkable results. This handbook serves as a valuable resource for professionals seeking to navigate the complexities of this transformative journey, equipping them with the tools and knowledge necessary to thrive in the dynamic and exciting times we live in.

Weight: 616g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032304519