Digital Transformation Handbook

Digital transformation is essential for companies to rethink their business processes during global challenges. It involves integrating digital technology into all areas of a business, resulting in fundamental changes to how the company operates and delivers value to customers. It requires a complex, comprehensive approach that includes implementing new systems, integrating existing systems, and using data analytics and artificial intelligence to drive better outcomes. By adapting and exploiting digital technology in new ways, businesses can gain better and more detailed customer experiences and build stronger relationships with their clients. In addition, digital transformation can help organizations to be more agile and responsive, leading to less time needed for different processes or the ability to adapt quickly to changing conditions.

Format: Paperback / softback
Length: 248 pages
Publication date: 13 September 2023
Publisher: Taylor & Francis Ltd

Digital transformation has emerged as a pivotal concept in the business world, surpassing mere buzzwords and gaining widespread recognition as organizations recognize the critical importance of reevaluating their business processes in the face of global challenges. The term itself encompasses the integration of digital technology across all aspects of a company, leading to fundamental shifts in its operations and the delivery of value to customers. However, selecting and implementing the most suitable ICT tools is a continuous endeavor, often influenced by the expertise of consultants. Engaging all business stakeholders in this process is paramount, as it fosters a culture of innovation, continuous learning, and the development of new skills through flexible and open communication and a willingness to experiment.

This comprehensive approach involves implementing new systems, integrating existing ones, and leveraging data analytics and artificial intelligence (AI) or machine learning to achieve improved outcomes. By adapting and harnessing digital technology in innovative ways, businesses can enhance customer experiences, strengthen client relationships, and become more agile and responsive. In an era characterized by rapid change, the ability to embrace digital transformation is essential. The authors, with their extensive practical experience spanning two decades, have compiled this handbook, showcasing numerous real-world cases where the benefits of technology have been fully realized.

In conclusion, digital transformation has become an indispensable driver of growth and success in today's dynamic business landscape. By embracing technology, organizations can navigate challenges, seize opportunities, and thrive in an ever-evolving world. This handbook serves as a valuable resource for leaders and professionals seeking to navigate the complexities of digital transformation and unlock the full potential of technology for their organizations.

Weight: 430g
Dimension: 156 x 235 x 14 (mm)
ISBN-13: 9781032304526