Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business

Entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek provides a hands-on, practical roadmap to transform a great idea into a successful company in his book "Disciplined Entrepreneurship: Startup Tactics." It offers actionable tactics for conducting advanced primary market research, selling to customers, and building products, maximizing impact with limited resources. It also includes effective marketing tactics, product concept testing, and equity distribution methods.

Format: Hardback
Length: 288 pages
Publication date: 25 March 2024
Publisher: John Wiley & Sons Inc

In his book "Disciplined Entrepreneurship: Startup Tactics," renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek provides a comprehensive and practical roadmap for turning a great idea into a successful startup. Building upon the principles outlined in his bestselling book "Disciplined Entrepreneurship," Cheek offers a comprehensive set of solutions that entrepreneurs can implement immediately to advance their companies to the next stage of growth. This book is not just theoretical; it offers ground-level, down-and-dirty entrepreneurial tactics that have been proven to work. These tactics include conducting advanced primary market research, selling to your first customers, and taking a scrappy approach to building your first products. By maximizing your impact with limited resources, these tactics ensure that your firm continues to grow.

Furthermore, "Disciplined Entrepreneurship: Startup Tactics" delves into effective marketing tactics specific to early startups that go beyond generic digital marketing solutions. It provides insights into designing and testing product concepts yourself before investing significant resources in developing a fully functional product. The book also offers methods for equity distribution that minimize conflict and maximize investor returns, making it an invaluable resource for founders, entrepreneurs, and professionals working at early-stage startups or launching new products.

Overall, "Disciplined Entrepreneurship: Startup Tactics" is a must-read for anyone who wants to turn their great idea into a thriving business. With its actionable insights and practical strategies, it provides a roadmap for success that entrepreneurs and professionals alike can use to navigate the challenges and opportunities of the startup world.

Weight: 836g
Dimension: 223 x 225 x 28 (mm)
ISBN-13: 9781394223350