Discourses of Global Queer Mobility and the Mediatization of Equality

This book critically examines the why and how of everyday rhetorics and slogans promoting global LGBTQ equality, offering unique insights into how LGBTQ livelihoods, relationships, and social movements are legitimated and valued in contemporary society. It adopts a critical discourse-ethnographic approach and draws on scholarship from global mobility, queer linguistics, and digital media studies to analyze representations of LGBTQ identity across various domains. The volume explores semiotic linkages between LGBTQ tourism marketing, Cape Town, South Africa, diversity management practices, and humanitarian discourses within transnational LGBTQ advocacy. Autoethnographic vignettes and queer theory principles are incorporated to give voice to personal experiences and enhance scholarly understanding of the relationships between social voices, globalized neoliberal political economy, and the media.

Format: Paperback / softback
Length: 252 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This book delves into the profound reasons and mechanisms behind everyday rhetorics and slogans advocating for global LGBTQ equality. By examining the ways in which specific discourses of progress and hope are circulated worldwide, it provides unique insights into how LGBTQ livelihoods, relationships, and social movements are legitimized and valued in contemporary society.

Adopting an innovative critical discourse-ethnographic approach, Comer draws on scholarship from various fields, including sociolinguistics of global mobility, queer linguistics, and digital media studies, to conduct in-depth analyses of representations of LGBTQ identity across various domains. The volume explores the intricate semiotic linkages between LGBTQ tourism marketing, Cape Town, South Africa, as a hub for contemporary ideologies of global mobility and equality, diversity management practices that frame LGBTQ equality as a business imperative, and humanitarian discourses within transnational LGBTQ advocacy.

Comer's critical discourse-ethnographic approach incorporates autoethnographic vignettes and principles from within queer theory, giving voice to personal experiences to enhance scholarly understanding of the complex relationships between everyday 'social voices,' globalized neoliberal political economy, and the media.

Taken together, the volume offers a comprehensive (if queerly) mapping of what Comer refers to as 'the mediatization of equality,' making it of interest to graduate students and scholars in critical discourse studies, sociolinguistics, linguistic anthropology, as well as those working across media studies, queer studies, and sociology.

Weight: 490g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032072838