Display Art: Visual Merchandising and Window Display

This book explores the relationship between brands, consumers, products, and the display environment through examples of story-telling visual displays from fashion emporia and other venues. It features projects by renowned graphic design agencies and boutique designers, focusing on structure, texture, lighting design, custom lettering, illustrations, and installations. It is a perfect inspirational guide for art directors, visual merchandisers, and fashion professionals.

Format: Paperback / softback
Length: 240 pages
Publication date: 01 May 2022
Publisher: Hoaki

This captivating book delves into the intricate interplay between brands, consumers, products, and the captivating display environment, offering a rich tapestry of examples through captivating visual displays sourced from some of the world's most glamorous fashion emporia, including Hermès, Karl Lagerfeld, Cartier, and Fendi. Moreover, it showcases a diverse range of projects from renowned graphic design agencies and boutique designers, each successfully implemented and focused on various aspects such as structure, texture, lighting design, custom lettering, delightful illustrations, delicate paper crafting, and innovative installations crafted from materials like wood, steel, fabric, or rubber. Serving as an invaluable inspirational guide for art directors, visual merchandisers, and fashion professionals, this book unveils a myriad of ideas that will ignite creativity and propel forward-thinking approaches to retail and visual merchandising.

Weight: 915g
Dimension: 279 x 210 (mm)
ISBN-13: 9788417656775