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Diversification in the World of Data and AI
Diversification in the World of Data and AI
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Format: Paperback / softback
Length: 92 pages
Publication date: 04 September 2025
Publisher: Cambridge University Press
Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.
Weight: 152g
Dimension: 228 x 152 x 8 (mm)
ISBN-13: 9781009515849
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