Doing Business in China

The book provides an updated and comprehensive introduction to doing business in China, with a new co-author who has extensive practical experience. It covers key topics such as consumer behavior, e-commerce, and government policy, and includes case studies to highlight similarities and differences between Chinese and Western business culture.

Format: Hardback
Length: 192 pages
Publication date: 20 December 2022
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

A fresh co-author, Giles Chance, brings a wealth of practical experience in conducting business in China, ensuring the book remains relevant and up-to-date in the ever-evolving landscape of the country's economy and consumer behavior. Recognizing China's ascendancy as a global economic powerhouse, the book has been extensively revised to encompass the latest developments and trends. A dedicated chapter has been added to delve into the realm of e-commerce in China, reflecting the country's remarkable digital transformation and the significant role it plays in the global marketplace. Furthermore, the book has been updated to include comprehensive information on new government policies aimed at fostering trade partnerships, promoting commercial law, and combating corruption.

To enhance the learning experience, the book features a collection of new and updated case studies that showcase both the similarities and differences between Chinese and Western business cultures. Written in a simple and direct style, the book appeals to a wide range of readers, including students embarking on their first foray into China and managers seeking to expand their business operations in the region. By providing a comprehensive and insightful perspective on doing business in China, this book serves as a valuable resource for anyone interested in understanding and navigating the complexities of this dynamic market.

Weight: 540g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032147840
Edition number: 5 ed