Doing Business in Emerging Markets

This third edition of Emerging Markets provides a comprehensive and authoritative examination of emerging markets across the globe,with updated analysis in light of the COVID-19 pandemic and other macro drivers. It offers analytical frameworks, tools, and best practice insights to help readers develop a critical understanding of these growth economies and their significance in the global economy. Using original cases from countries like Brazil, China, Russia, Thailand, Turkey, and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets, including the rising middle class, partnering, and negotiation techniques.

Format: Paperback / softback
Length: 376 pages
Publication date: 27 April 2021
Publisher: SAGE Publications Ltd

This new third edition, written by renowned scholars, offers readers a comprehensive and authoritative exploration of emerging markets across the globe. Thoroughly revised in the wake of the COVID-19 pandemic and other recent macroeconomic factors, the authors present analytical frameworks, tools, and best practice insights to aid readers in developing a critical understanding of the growth economies featured within the book, alongside their common characteristics, evolution, and significance in the global economy.

Utilizing original cases encompassing countries such as Brazil, China, Russia, Thailand, Turkey, and Uzbekistan, the authors delve into the unique challenges and opportunities for emerging markets worldwide today, including the burgeoning middle class, partnering strategies, and negotiation techniques. This text serves as a vital resource for international business students, researchers, and practitioners with a keen interest in business in emerging markets.

Weight: 672g
Dimension: 185 x 232 x 26 (mm)
ISBN-13: 9781526494559
Edition number: 3 Revised edition