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Doing Marketing Research: Alternative Methods for Market Sensing
Doing Marketing Research: Alternative Methods for Market Sensing
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Format: Paperback / softback
Length: 250 pages
Publication date: 31 March 2025
Publisher: Taylor & Francis Ltd
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
Weight: 466g
Dimension: 174 x 245 x 19 (mm)
ISBN-13: 9781032972244
Edition number: 2 ed
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