Doppelganger: A Trip Into the Mirror World

Format: Paperback / softback
Length: 416 pages
Publication date: 06 June 2024
Publisher: Penguin Books Ltd

Winner of the Women's Prize for Non-Fiction
The Instant New York Times Bestseller
A Book of the Year for The Times, The New York Times, Guardian, Observer, and Prospect

'If I had to name a single book that makes sense of these last few dark years, it would be this one.
New York Times
'A deeply compelling read... urgent and necessary.
Evening Standard
Naomi Klein, author of era-defining bestsellers, The Shock Doctrine, This Changes Everything, and No Logo, is back with her most compulsive and personal book yet: a revelatory journey into the mirror world of our polarised age.

When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn't. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity - all we have to meet the world - so unstable?

To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers, and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting the children). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate, and whole nations flip from democracy to something far more sinister.

This is a book for our age and for all of us; a deadly serious dark comedy.

Weight: 306g
Dimension: 129 x 198 x 26 (mm)
ISBN-13: 9781802061956