Dressed in Time: A World View

Through object-based case studies of garments from the ancient past to the 21st century, Margaret Maynard explores how time and fashion are inextricably linked, revealing the complex nature of changing fashion and challenging Eurocentric approaches. This book is essential reading for students and scholars of fashion and dress history, material culture studies, cultural anthropology, archaeology, and related fields.

Format: Paperback / softback
Length: 280 pages
Publication date: 01 December 2022
Publisher: Bloomsbury Publishing PLC

Through meticulous object-based case studies spanning from ancient times to the present day, Margaret Maynard unveils the intricate tapestry of how time weaves itself into our attire. From the physical manifestations of age on garments to their evolving cultural significance, time and fashion are inextricably intertwined. Each garment possesses its own unique tempo and narrative, and every dress practice is brimming with temporal associations. From wearing time in the form of wristwatches to marking pivotal moments in time, from marriage to death, to defying time with beauty products, to preserving and reimagining time through vintage, and to concepts of timeless and classic styles, fashion becomes a vessel for expressing and navigating the passage of time. This groundbreaking book offers a transformative perspective on the study of global fashion history, unveiling the complex nature of changing fashion when viewed through the lens of time and challenging Eurocentric approaches such as periodization of style and the arbitrary division of "western" and "non-western" fashion. Fashion in Time is a must-read for students and scholars of fashion and dress history, material culture studies, cultural anthropology, archaeology, and related fields. It provides a rich and nuanced understanding of the multifaceted relationship between time, fashion, and culture, shedding light on the enduring significance of clothing in shaping our lives and societies.

Weight: 610g
Dimension: 158 x 235 x 27 (mm)
ISBN-13: 9781350032750